by Tmyphone: SAP; Nokia and Giesecke & Devrient (G&D) today have announced plans to form a new company, named “Original1,” to deliver unique product authentication and anti-counterfeiting services across the globe. These services will be aimed at protecting companies and consumers in a wide range of industries from product piracy and counterfeiting, thereby maintaining brand values, revenue potentials and profitability of branded goods. Original1 will be headquartered in Frankfurt, Germany, and headed by Claudia Alsdorf, currently vice president of SAP Research. The new company is expected to begin operations before the end of 2009, subject to the approval of the responsible anti-trust authorities. The announcement was made at SAP® TechEd 2009, being held October 27-29 in Vienna, Austria !.
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