-Tmyphone- Can you live without physical media? Are you ready to buy into owning a license without any physical property to show for your purchase? We hope so 'cause that's the future. Today Best Buy will announce confirmation of its rumored partnership with CinemaNow in a deal that will stream first-run DVDs directly to consumers. Better yet, according to an AP report, the software required to access CinemaNow's video library "will be included on all the Web-connected devices sold in Best Buy's more than 1,000 U.S. stores." If taken literally then wow, just wow... that's a lot of devices. However, since Best Buy sells Apple's iPhone and iPod touch, and there's no way that Apple's going to let a retailer tamper with its devices, we think the AP's wording is a bit ambitious.
The idea here is simple: pay once for a DVD then eventually be able to play it on any device be it a television, Blu-ray player, PC, smartphone or some other connected device. The new Best Buy-branded service will launch "early next year" according to Chris Homeister (yes, that's his real surname), as Best Buy gets "into this business in a big way." Remember, Best Buy already announced a streaming Netflix deal and partnerships with TiVo and Napster that will be launching early next year as well. And we've already seen Sonic Solutions, CinemaNow's owner since last year, bunging its 1080p-capable CinemaNow service into every connected-device imaginable -- even 3D content for 3D Vision-ready displays. The whole concept sounds very much like Disney's Keychest which already sounded very much like the Digital Entertainment Content Ecosystem (or DECE) consortium. Hopefully Best Buy will clear up the details later today when this gets really official. The future is now -- too bad US broadband is so yesterday.
Update: It's official. The agreement will allow customers to "buy or rent" from CinemaNow's library of content on "connected consumer electronics" sold through Best Buy retail stores or BestBuy.com. New titles will "often" (note the qualification) be made available day and date of the DVD release. The service will also leverage digital copies to bridge the physical and digital stream worlds. See the full press release for all the detail.
The idea here is simple: pay once for a DVD then eventually be able to play it on any device be it a television, Blu-ray player, PC, smartphone or some other connected device. The new Best Buy-branded service will launch "early next year" according to Chris Homeister (yes, that's his real surname), as Best Buy gets "into this business in a big way." Remember, Best Buy already announced a streaming Netflix deal and partnerships with TiVo and Napster that will be launching early next year as well. And we've already seen Sonic Solutions, CinemaNow's owner since last year, bunging its 1080p-capable CinemaNow service into every connected-device imaginable -- even 3D content for 3D Vision-ready displays. The whole concept sounds very much like Disney's Keychest which already sounded very much like the Digital Entertainment Content Ecosystem (or DECE) consortium. Hopefully Best Buy will clear up the details later today when this gets really official. The future is now -- too bad US broadband is so yesterday.
Update: It's official. The agreement will allow customers to "buy or rent" from CinemaNow's library of content on "connected consumer electronics" sold through Best Buy retail stores or BestBuy.com. New titles will "often" (note the qualification) be made available day and date of the DVD release. The service will also leverage digital copies to bridge the physical and digital stream worlds. See the full press release for all the detail.
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